You can then have “bath bombs” and “Epsom salts” in your product description or as back-end keywords. These are complementary products you can use in the front end and back end of your product listing.įor example, suppose you sell bath salts, and you see that your competitor’s listing includes bath bombs and Epsom salts as frequently bought together with bath salts. Head over to the product pages and note what is showing in the “Frequently bought together” section. Do a quick search for your product and check out the top results. You should know who your Amazon competitors are. You can think of backend keywords as alt-text for images.Īll this is great to know, but the real trick is identifying keywords that your target buyers use and including them in your listing. Shoppers never see them, but the Amazon search bot does. Hidden keywords in the backend (or backend keywords as they’re called) are also useful for SEO. You can stuff as many keywords as you want in the title, features, and product description, and that’ll work on Amazon as long as you’re within its requisite character limit. You might even find that SEO for Amazon is simpler than that for Google.Īmazon’s primary goal is to sell as much as possible, so it tends to be less arrogant about the way you use keywords.

The good news for marketers familiar with SEO strategies is that most involve keyword research on Amazon.

You’d be surprised to know that about 70% of Amazon buyers never go beyond the first page and 64% click on the top three products. How important is a high ranking on Amazon? Amazon will see it that way, at any rate, and if you want to rank well in a search, you’ll do what it takes to make sure you get text match relevancy. A big part of your sales velocity depends on factors you can control directly, namely keywords, price, and availability.Īmong these three factors, keyword research is critical because it ensures a customer can find your competitively priced and available product. Sales velocity measures how fast you sell a product and make money. These include availability, price, and sales velocity. Of course, other factors directly affect ranking, as you can see in the above screenshot from the Search Engine Journal video. If a keyword in any of your sections matches with a keyword that someone types into the search box, Amazon will most likely consider your listing. Text match relevancy directly affects Amazon’s ranking, and this involves keywords in the title, features, and product description sections of a listing. Amazon first considers the text match relevancy of a listing to a customer search before anything else because customers must first find the listing before they can buy, and Amazon is all about conversion. Keywords are important on Amazon because the search algorithm places a lot of weight on them. On the other hand, marketing professionals understand the need for it, which is why 61% make SEO their top priority. Most small business owners understand that SEO is essential, although they only have a vague idea of its complexity.

Getting them to rank is where SEO comes in. SEO is the processor, as some digital marketers like to call it - the art and science of getting pages to rank higher on search engines like Google. Keyword tools can help generate new and long-tail keywords to improve the SEO of your product listing for Amazon.Amazon looks first at text match relevancy of a product listing when search ranking, which makes it essential to include keywords on the front-end and backend of a listing.Gaining visibility through SEO on Amazon is as crucial as with general search engines.More than half the clicks on Amazon are for the top three products on any search result page.However, these tools aren’t helpful for Amazon sellers. One of the things these platforms have in common, however, is a reliance on keywords.īusinesses can select from among the best SEO software, such as SEMrush, to grow their online visibility. While it may share some similarities with Google or Yahoo, it doesn’t necessarily follow the same search ranking rules. A keyword-rich Amazon listing has increased chances of appearing in search results, leading to increased traffic and sales.Īmazon has its own search engine. Keywords are what helps search engines find your product or service and increase their visibility.

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